This is a great post from Kathy @ Creating Passionate Users. It makes total sense. How many items do you use in your home or office for a basic purpose? How many of those items can be used for a lot more than what you use it for? For instance, a digital camera. How many people really know how to use all of the functions on their cameras or phones for that matter? I know there are buttons on mine that I've never used because I don't know how and have no mind to read through the alien written manual.